To propel Liaoning’s comprehensive revitalization and drive high-quality corporate development through brand value, the Liaoning Brand Construction Promotion Association, commissioned by the Provincial Market Supervision Administration, conducted the 2025 Liaoning Enterprise Brand Value Evaluation. The authoritative results were recently announced, with Dandong Top Electronics Instrument (Group) Co., Ltd securing a brand value of 198 million yuan and a brand strength score of 778 out of 1000 points. This achievement, backed by solid development foundations and outstanding brand advantages, has made a significant mark in Liaoning’s brand ecosystem.
This brand value assessment is grounded in a scientific framework supported by both international and national standards. The evaluation strictly adheres to international standards such as ISO 10668 “Brand Evaluation-Requirements for Brand Value Assessment” and ISO 20671 “Brand Evaluation-Principles and Foundations,” while also drawing extensively from national standards including “Brand Value Element Evaluation” and “Brand Evaluation-Requirements for Brand Value Assessment.” It employs the “Multi-cycle Excess Return Method” for professional measurement. This approach not only focuses on core financial metrics like sales revenue and net profit but also incorporates comprehensive indicators such as quality, technological innovation, and service. Through the key concept of “brand strength,” it comprehensively evaluates a brand’s future development potential and market competitiveness, yielding results that are both authoritative and valuable for reference.
Through a comprehensive evaluation by industry experts across five dimensions—quality, technological innovation, market and service, legal rights, and social responsibility—DDTOP’s brand strength was thoroughly assessed. The company demonstrated distinct competitive advantages in each evaluation category: Legal rights ranked first with 82.0% of the total score, followed by market and service at 80.5%. Both metrics highlighted strong industry competitiveness, serving as key pillars for brand value. Meanwhile, the quality dimension (77.9%) and social responsibility dimension (75.8%) maintained steady growth, laying a solid foundation for the brand’s development.
The evaluation, of course, reflects not just achievements but also future development directions. Data shows that the technological innovation dimension accounts for 73.8% of the total score, indicating room for improvement compared to other key areas. This highlights the next phase of breakthrough priorities for DDTOP. The authoritative certification not only affirms the company’s past accomplishments but also serves as a catalyst for higher-quality development. By leveraging existing strengths to solidify market position and addressing weaknesses to enhance innovation capabilities, DDTOP’s brand value is poised for greater expectations in the future.
From the broader perspective of building the “Liaoning Premium” brand, DDTOP’s recent breakthrough is not an isolated case but a vivid reflection of how Liaoning enterprises harness brand power to drive innovation and value-driven development. As Liaoning strives to establish itself as an innovation-driven, quality-focused, and green low-carbon province, more companies like DDTOP are emerging as leaders. We look forward to seeing more Liaoning enterprises, with their solid capabilities and clear development strategies, steadily advance in brand building, collectively injecting continuous brand momentum into Liaoning’s comprehensive revitalization and new breakthroughs.
